We are convinced that everybody would like to eat healthier and there are a few reasons why it usually stays that way. In the end, everything leads to a lack of time. In today’s crazy-paced way of life,eating healthy is a hassle. From information overload to buying expensive ingredients in specialized stores, even before you start it is already too much to handle. Then there is the preparation and finally the waste of food which you are not able to consume in time. We get it, it is hard work.
OUR AVERAGE DAILY NUTRITION
PROFILE IS UNBALANCED
Unhealthy diet is beside the lack of physical activity the leading global risk to health. Unbalanced diet is one of the main risk factors for several chronic diseases among which are obesity, heart attack, stroke, cancer and type 2 diabetes mellitus.
Nowadays with increased production of processed foods, rapid urbanization and changing lifestyles people are consuming more foods high in energy, fats, free sugars and salt, while we should be eating more fruit, vegetables and other dietary fibre such as whole grains.
WE WASTE TOO
Total food wastage for the edible part of this amounts to 1.3 billion tonnes. Similarly, 1.4 billion hectares of land - 28 percent of the world's agricultural area - is used annually to produce food that is lost or wasted.*
The total volume of water used each year to produce food that is lost or wasted (250km3) is equivalent to the annual flow of Russia's Volga River, or three times the volume of Lake Geneva.*
If food loss and waste were a country, it would be the third biggest source of greenhouse gas emissions.
*According to UNEP FOOD WASTE INDEX REPORT 2021
EATING HEALTHY BECOMES SIMPLE DELICIOUS
Tiny Giant was created to ease the pain of busy people to eat healthy and not stress all the time about what and when to eat. We have designed nutritionally rich and balanced, convenient plant-based products that help support your busy routine, and by the way, taste delicious. By building bridges between time-saving, healthy, and tasty, we are tackling the lack of smart nutrition solutions. Moreover, by offering you a subscription model, your healthy and convenient Tiny Giant products can come straight to your doorstep with no hustle. The future of nutrition is here.
SUSTAINABILITY IS THE ONLY WAY TO GO
TINY GIANT IS TACKLING FOOD WASTE WITH FREEZE DRYING
Sick of throwing out fruits and vegetables? Even with best intentions we often end up with waste. Did you know that with freeze drying your fruits and veggies last longer and we are talking muuuuuch longer, even years. A special treatment where we take the water out of fruits and veggies and lock the nutrients and aromas at the freshest moment, results in enjoying the benefits of fresh products and significantly eliminating food wastage.
Food waste reduction offers multi-faceted wins for people and the planet, improving food security, addressing climate change, saving money, and reducing pressures on land, water, biodiversity, and waste management systems.
TINY GIANT IS PLANT BASED
Improving the efficiency of the Western diet is crucial to achieving sustainability. Studies suggest that the richer a diet is in plant products, the lower the environmental impacts are. Worldwide, animal agriculture contributes more to climate change than exhaust emissions from the entire transportation sector.
Calculations by Our World in Data (2020) show that producing 100 grams of protein from peas emits 0.4 kilograms of carbon dioxide equivalents, while producing that same amount of protein from beef would emit almost 90 times as much.
Worldwide, meat and dairy production uses 83% of farmland but provides just 18% of calories and 37% of protein. A 2018 University of Oxford study showed that if everybody stopped eating meat and dairy products, worldwide farmland use could be reduced by 75%—an area equivalent to the size of the US, China, Australia, and the EU combined.
Animal agriculture uses nearly 1/3 of drinking water available. A systematic review published in Public Library of Science (2016) looked at a variety of common, sustainable diets compared to the standard Western diet. They found that vegan diets used the least amount of water, and that diet changes can reduce water
use by 50%.
Ritchie, H. Less meat is nearly always better than sustainable meat, to reduce your carbon footprint. Our World in Data. 2020 Feb 4.
Be nice. Help others. Show empathy.
Be smart. Learn from mistakes. Don‘t waste time.
Dare. Try new things. Seize opportunities.